Unilever Lipton Dip n Drown Campaign
Unilever has a reputation of coming up with intriguing brand innovations to further the brand equity of the myriad brands under their umbrella, be it Wall’s, Surf or Lipton. However, Unilever’s latest Lipton Dip n Win contest seems to come straight out of the handbook of the Seth of a local FMCG. That’s because no thought seems to have gone
Read more