Here’s the second part of the article on Pyschographics of Pakistani consumer in the age bracket 25-35. The nuptial knots are tied and now the real show starts. The proverbial honeymoon period is roughly around three months for the new husband. Within these three months he would be engrossed in ‘maternal bliss’ so much so that he won’t make it
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The institution of marriage still survives in this part of the world in the face of steady influx of pre-marital and extra-marital values. However, there has been a paradigm shift in the way couples are getting married, interacting with each other, having and raising kids, and spending their disposable income. This has a direct bearing on how marketers ought to
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Marketing in the Digital Age is a four-day course being conducted by the Rausing Executive Development Centre at the Lahore University of Management Sciences [LUMS] from 23rd to 27th February. This is the second time around LUMS is conducting the ‘Marketing in the Digital Age’ course. There’s not much feedback available online about how this course fared the first time
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