T20 Cup Final – Geo Super Erodes its Brand Equity

Did you watch the T20 Final between Pakistan and Sri Lanka on Geo SUper? Did you hear what the commentators said after the winning runs? I couldn’t.  Why? Because the abominable Geo animated character was dancing to the equally repressible jingle ‘Geo to aisey’.  Either a child was at the controls hitting the animation button gleefully, or a mentally retarded employee had gone berserk.

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