12.00 am. Lights go out. There’s no generator. UPS has yet to been invented in this part of the world. Pitch Black. There’s cold. – 5 ⁰ C. And then there’s the dread of what’s coming next. All alone in the room, chilled to the bone, I had just returned from the other room listening to haunting stories about the
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My love affair with cakes has not always been consistent. There have been times when I got infatuated with them [in my tweens I used to have my birthday every freakin’ month just to have a crack at a cake] and times when I didn’t give a damn about them. Present time belong to the first category. And it has
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Mahmood Nanji is one of the marketing gurus of Pakistan’s branded world, having served at the forefront of many company’s marketing department, including the coveted position of CMO (Chief Marketing Officer) at Tapal. He was the force behind the TVOne program Brand Power, a one-of-a-kind program on the Pakistani electronic medium. Although it generated a lot of interest, for some
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The grapevine has it that Indus is producing a staggering 190 Corollas daily and still can’t meet the market demand. And remember this is still the recession when consumers are historically hesitant to part with their hard-earned dough. The premium or ‘on’ amount for Corolla is in excess of Rs.70,000+ compared to other brands many of which you can have
Read moreFinally, the Brands Award Council launches the much-awaited and oft-delayed survey results, which was the basis on which the Brand of the Year Award 2008 was given to about 123 brands in their respective categories. In addtion, 7 brands amongst these winners, namely Jang, TCS, K&Ns, Jamal’s, HOM, Rooh Afza and Elfy, were declared the brand icons of Pakistan.
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