Category: Branded Drink

ZONG VS THE MINUTE MAID

It may seem like the most outrageous of comparisons, Zong– a telecom brand, and Minute Maid – a FMCG brand, but these are two of the latest BTL activities I’ve seen recently, so I’ll be comparing these two. Have you seen the new Minute Maid campaign at the Forum? What do you think? Well, to me it appears fantastic on

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FOR THE TAPAL ICE TEA BRAND MANAGER

Dear Mr. Brand Manager, Congratulations on getting hired as the brand manager of Tapal Ice Tea. It’s a truly exciting opportunity. However, it’s daunting at the same time, considering the fact that Ice Tea hasn’t quite caught on like the epidemic of Sheesha and now Coffee Houses. You definitely have your work cut out.

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