Marcon 2016 -Traditions and Innovations

Marcon 2016 Pakistan

Pakistan marketing industry’s flagship event MARCON’16 hosted by Marketing Association of Pakistan  will take place on 26th and 27th of April, 2016 at Marriott Hotel, Karachi. 15+ Speakers from Pakistan and different countries of Asia Pacific, South Asia & Middle East have been invited to make their presentations and share their experiences with the participants. Some of the prominent names

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How to Ace The Automechanika Exhibition Dubai

Automechanika Exhibition Dubai

The Automechanika Exhibition is the premier after-sales parts exhibition for all things related to vehicles. Although the organization is based in Germany, the exhibition takes place in every nook and corner of the world, from Jeddah to Johannesburg. But the Middle East version which takes place every year in Dubai, UAE, is the most strategic, Dubai being at the crossroads

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Psychographics of the Pakistani Consumer aged 25-35: Marriage and Beyond

Psychographics of pakistani consumer

Here’s the second part of the article on Pyschographics of Pakistani consumer in the age bracket 25-35. The nuptial knots are tied and now the real show starts. The proverbial honeymoon period is roughly around three months for the new husband. Within these three months he would be engrossed in ‘maternal bliss’ so much so that he won’t make it

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Psychographics of the Pakistani Consumer aged 25-35: Getting Married

The institution of marriage still survives in this part of the world in the face of steady influx of pre-marital and extra-marital values. However, there has been a paradigm shift in the way couples are getting married, interacting with each other, having and raising kids, and spending their disposable income. This has a direct bearing on how marketers ought to

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Power of Social Media by Ashraf Chaudhry

Power of social media by Ashraf Chaudhry

The Power of Social Media seminar by Ashraf Chaudhry was held at Carlton Hotel Karachi on 13th June in collaboration with the Management Association of Pakistan (MAP). Here’s the gist of what was taught at the seminar: Future online wars between companies would be fought to get on the first page of Google as many as 90% of the people

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