‘Don’t you think that people today are more program loyal rather than channel loyal?’ Hameed Kashan, the marketing manager for Aaj TV replied in response to my branding scenario for their channel. In other words he was saying that the laws of branding don’t apply to the television industry, which for some inexplicable reason he emphasized as the new media.
Read moreLet’s see how the television industry in Pakistan has evolved and how Geo and Aaj fit into the prevailing paradigm. The television industry in Pakistan, just like in any other country, was a one-channel industry in its infancy. One channel in the sense that every channel had all the ingredients to fulfill the needs of the entire population. PTV –the
Read moreAnd it doesn’t end here. What makes this concept truly unique is that it’s going to be completely interactive and encompass all the mediums of communication. It’s going to be on TV (that’s the base), it’s going to be on the internet, it’s going to be in print; in short it’s going to be everywhere. For the internet, a blog is
Read moreMaybe it’s an ultra wild idea that’s never going to see the light of day or maybe it’s so common that it has already been done before, either way I don’t know. All I know is this idea of mine makes perfect sense and I wouldn’t be surprised if it’s already been turned into a TV show. Its success, of course, would depend upon an impeccable execution.
Read moreThe alley is flooded with water so much so that it resembles a gulley. Efforts are being made to pump the water out as we contemplate passing through this ‘moat’ but it looks like it’s going to take a while to make it accessible. We try the next alley which is no less menacing – one side completely destroyed and
Read more