Dig-IT – Marketing Innovation – What the Flux

DIg-IT Digital Marketing conference

Pakistan Advertisers Society are once again organizing the Dig-it digital marketing conference that they did way back in 2012. It’s really interesting that there has been a dearth of marketing seminars and conferences in this part of the world for the last couple of years, and now all of a sudden you’ve got two marketing seminars in a span of one week. The choice of day, however, is not good. You don’t want to organize a conference with a packed schedule on a day like Friday when there’s a  long break for Jumma.

It would be interesting to see how the organizers manage it all. But I’ve got a feeling it’s not going to be smooth sailing.

The objectives of the platform remains to:

  • Address issues that the Pakistani digital industry is facing.
  • Promote local talent and give them voice thereby fostering innovation.
  • Bring in international expertise to help build up the local industry where needed.
  • Help build skill-sets by providing organized training and inspiration platforms.
Digital PAS Conference

Digital PAS Conference

Some of the key speakers of the conference are:

  • Stephan Loerke, CEO at World Federation of Advertisers (WFA)-  Brussels
  • Joseph Cummiskey, Head of Sales, Facebook, Ireland
  • Asad Ur Rehman, Director Media, North Africa & Middle East, Unilever
  • Michael Leander, International Marketing Speaker, Trainer & consultant – Denmark
  • Mohamed Megahed, Commercial Director, ConnectAds
  • Aly Mustansir, Chief Marketing Officer, Bank AlFalah
  • Gagan Deep Bhalla, Managing Director, MRB Global
  • Yousef Tuqan, Vice President, Marketing & Analytics at Careem
  • Badar Khushnood, Country Consultant, Twitter Pakistan
  • Syed Azeem Afzal, General Manager, BBDO Proximity, MENA
  • Imtiaz Noor, Head of Marketing, Kaymu Pakistan
  • Salman Abedin, Digital Strategist, Consultant, Canada
  • Athar Osama, Founder and Chief Executive, Pakistan Innovation Foundation
    And other…

LAST DATE TO REGISTER: April 15, 2016.

Registration Fees:
PAS Members: 10,500/- (+Tax) per participant
Non Members: 12,500/- (+Tax) per participant

Now let’s see how many people actually turn up to attend the PAS Digital Marketing conference considering the fact that the Marcon 16′ conference was held just a couple of days back.

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