Mahmood Nanji’s Story of Success Uncut

Mehmood Nanji

Mahmood Nanji is one of the marketing gurus of Pakistan’s branded world, having served at the forefront of many company’s marketing department, including the coveted position of CMO (Chief Marketing Officer) at Tapal. He was the force behind the TVOne program Brand Power, a one-of-a-kind program on the Pakistani electronic medium. Although it generated a lot of interest, for some

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Using Social Media To Market your Business- Shahjehan at T2F 2.0

Shahjehan Chaudhary, the founder of, conducted a workshop on ‘Promoting your business through Social Media’ at The Second Floor which was jampacked with people from various cross-sections of the society, from budding entrepreneurs to media people to established businessmen. Everyone wanted to have a piece of the new elusive genie that is social media. To Shahjahan’s credit, he did

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Nestle Fruita Vitals Campaign: Viral Enough?

Nestle Fruita Vitals campaign is an interesting online campaign that has caught the attention of some members of the Pakistani online community. The keyword here is ‘some’ because although the campaign is geared towards getting viral, it hasn’t done so to the extent that you would expect it to.   Why would you expect this viral campaign to go big?

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