I knew something was wrong the moment I entered the Expo for the PAS Awards 2018 and got inundated with samosas for appetizers. I mean really? That’s the best PAS can do with a Rs.10,000 ticket? What happened to all those exotic cheese balls, and fish and shrimp that were flowing like wine last year? Nurpur really stepped to be
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12.00 am. Lights go out. There’s no generator. UPS has yet to been invented in this part of the world. Pitch Black. There’s cold. – 5 ⁰ C. And then there’s the dread of what’s coming next. All alone in the room, chilled to the bone, I had just returned from the other room listening to haunting stories about the
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I walked through the entrance gates and instantly knew something was wrong. And the first thought that came to me was it was me who was in the wrong. Won’t be the first time. I’ve had landed at the wrong hotel for a conference before too. I decided to check the ballroom just to make sure. The venue was correct
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Here’s the second part of the article on Pyschographics of Pakistani consumer in the age bracket 25-35. The nuptial knots are tied and now the real show starts. The proverbial honeymoon period is roughly around three months for the new husband. Within these three months he would be engrossed in ‘maternal bliss’ so much so that he won’t make it
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The institution of marriage still survives in this part of the world in the face of steady influx of pre-marital and extra-marital values. However, there has been a paradigm shift in the way couples are getting married, interacting with each other, having and raising kids, and spending their disposable income. This has a direct bearing on how marketers ought to
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