One of the worst things you could do as a brand is not deliver on your brand promise. Ufone has tried to position itself as the harbinger of impeccable customer service in Pakistan. It has come up with its own version of the ten commandments, the first one of which is ‘Service First’. Even the brand name implies a customer-focused
Read moreTelenor’s new branded service easypaisa appears to be a novel concept, intended to remove the hassle in the payment of utility bills. What’s more, you don’t have to be a Telenor customer to avail this service. Now only if the service worked as it was communicated to the entire nation by a very expensive branding campaign.
Read moreWi-Tribe is the new kid on the WiMax block, and by the looks of it, it looks set to take over the competition, not by any eye-popping stunt or unbeatable advantage but through slowly building up customer base through unpretentious no-frills service. It may have announced its entry into the Pakistani market now, but it has been present in the
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