Aaj Groping For ‘The’ Brand Power To Dethrone Geo TV II: FLASHBACK
Let’s see how the television industry in Pakistan has evolved and how Geo and Aaj fit into the prevailing paradigm. The television industry in Pakistan, just like in any other country, was a one-channel industry in its infancy. One channel in the sense that every channel had all the ingredients to fulfill the needs of the entire population. PTV –the
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