Mahmood Nanji is one of the marketing gurus of Pakistan’s branded world, having served at the forefront of many company’s marketing department, including the coveted position of CMO (Chief Marketing Officer) at Tapal. He was the force behind the TVOne program Brand Power, a one-of-a-kind program on the Pakistani electronic medium. Although it generated a lot of interest, for some
Read moreCityFM89 may not be the most popular channel on the local FM radio diaspora in terms of reach and number of listeners, but it can be considered one of the most popular ones in terms of branding. The fact it’s a strong brand can be proven in many ways. For starters, it follows the laws of branding more than any
Read moreNestle Fruita Vitals campaign is an interesting online campaign that has caught the attention of some members of the Pakistani online community. The keyword here is ‘some’ because although the campaign is geared towards getting viral, it hasn’t done so to the extent that you would expect it to. Why would you expect this viral campaign to go big?
Read moreTelenor’s new branded service easypaisa appears to be a novel concept, intended to remove the hassle in the payment of utility bills. What’s more, you don’t have to be a Telenor customer to avail this service. Now only if the service worked as it was communicated to the entire nation by a very expensive branding campaign.
Read moreHave you tried Unilever’s new Anti-Dandruff Shampoo Clear? The brand has been out in the market accompanied by a full-fledged brand campaign for quite some time now, but I tried the Men’s version of Clear (for oily hair) only a few weeks ago. Being in the branding business, I was most curious as to what enticed me to go for
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