Cadburys Perk Zombie TVC produced by Ogilvy and Mather in Pakistan and directed by Asim Raza is a sequel to the Gorilla ad which made the rounds sometimes back. Cadbury Perk Zombie TVC No I don’t think the ad is awesome by any stretch of the imagination. But I believe it could have been by just a few tweaks here
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Mahmood Nanji is one of the marketing gurus of Pakistan’s branded world, having served at the forefront of many company’s marketing department, including the coveted position of CMO (Chief Marketing Officer) at Tapal. He was the force behind the TVOne program Brand Power, a one-of-a-kind program on the Pakistani electronic medium. Although it generated a lot of interest, for some
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When Dawn launched their TV channel with the brand name ‘Dawn News’ a couple of years back, it was perfectly in line with the immutable laws of branding. It made use good use of an already established brand name Dawn and augmented the brand essence of the newspaper. It positioned itself as the leader of a new category by claiming
Read moreDid you watch the T20 Final between Pakistan and Sri Lanka on Geo SUper? Did you hear what the commentators said after the winning runs? I couldn’t. Why? Because the abominable Geo animated character was dancing to the equally repressible jingle ‘Geo to aisey’. Either a child was at the controls hitting the animation button gleefully, or a mentally retarded employee had gone berserk.
Read moreAaj TV may not be inclined to follow the Ries’ school of thought for its marketing strategies, but inadvertently they seem to be following their laws of branding for their new channel Play. Play is a pretty neat branding effort. It has got a great name in line with the relevant laws of branding. It’s short, its’ simple, it’s
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