GENMARK 2010 – The Art of Marketing to Generations-2
Win In and Outside the Classroom – Bushra Iqbal – Brand Manager Always -P&G
- The brand I’m representing belongs to the other end of the spectrum of Nokia and Djuice when it comes to media omnipresence.
- Most people are not comfortable with the sanitary napkin ads and would change the channel if another family member is sitting around.
- Females spend less than 35 seconds in the aisle for sanitary napkins as opposed to more than 1 minute in the hair product section. They don’t want to be seen in this section by anyone including any male member of their family with whom they have come to the shop and want to grab it and be done with it. [Read the rest of this entry...]







