Unilever has a reputation of coming up with intriguing brand innovations to further the brand equity of the myriad brands under their umbrella, be it Wall’s, Surf or Lipton. However, Unilever’s latest Lipton Dip n Win contest seems to come straight out of the handbook of the Seth of a local FMCG. That’s because no
Cadburys Perk Zombie TVC produced by Ogilvy and Mather in Pakistan and directed by Asim Raza is a sequel to the Gorilla ad which made the rounds sometimes back. Cadbury Perk Zombie TVC No I don’t think the ad is awesome by any stretch of the imagination. But I believe it could have been by
Marketing Association of Pakistan’s Excellence at Work for Managers is a one-day MBTI based workshop, organized on a monthly basis for managers who aspire to achieve individual excellence and increase their productivity at workplace.  
M M Marketing Association of Pakistan will be holding a seminar on Redefining Leadership – Transforming Pakistan as part of its monthly series – Islands of Excellence – Transforming Pakistan. Dawood Hussain, Chairman Karachi School of Business and Leadership as well as chairman of Dawood Hercules and Engro Corporation will speak about the topic
Marcon 2012 the premium marketing conference with this year’s theme ‘New Trends and Insights in Creating and Sustaining Competitive Advantage’ featured a glitterati of celebrities from the marketing world and the corporate sector of Pakistan including, Imran Ahmed- President MARCON, Masood Hashmi – President MAP, Ehsan Malik – Chairman and CEO Unilever, Sakib Sherani –
Marcon 2012 the premium marketing conference with this year’s theme ‘New Trends and Insights in Creating and Sustaining Competitive Advantage’ featured a glitterati of celebrities from the marketing world and the corporate sector of Pakistan including, Imran Ahmed- President MARCON, Masood Hashmi – President MAP, Ehsan Malik – Chairman and CEO Unilever, Sakib Sherani –
Marcon 2012 Marketing Conference organized by Marketing Association of Pakistan (MAP) and sponsored by Unilever and CNN was held on 21st March at Marriott Karachi. It was the eighth edition of Marcon series and featured the who’s who of marketing and business fraternity of Pakistan, from Ehsan Malik of Unilever to Rafiq Rangoonwala of Cupola.
MARCON 2012 Marketing ConferenceMARCON 2012 Marketing Conference Marketing Association of Pakistan is hosting MARCON on March 21, 2012 on the subject of “New Trends and Insights in Creating & Sustaining Competitive Advantage” at the Marriott Hotel in Karachi. The event features following speakers: · Ehsan A. Malik – Chairman and Chief Executive Officer, Unilever
Transform Marketing Conference This is the second part of the Transform Marketing Conference 2012. Brand Engagement: Achieving Higher levels of performance and results. Salman Yousuf – Brand Manager – Gillete, Braun, Oral-B & Duracell A brand is a person’s gut feeling about a product or service. Interactions + Feelings = Brand Stairway to Brand
Transform 2012 Marketing Conference – What’s Next in Brand Management and Generational Marketing – was a sequel to Transform 2011 organized by Event Architects and hosted a glitterati of celebrities from the world of marketing and branding including Fahad Qadir – Director Public Affairs and Communications –Pak Afghan – Coca-Cola Export Corporation, Yousuf Bashir Qureshi -
This is the 2nd part of the Powegen conference coverage. The 5th International Power Generation Conference & Exhibition 2012 was held at Marriott, Karachi on the 2nd of February with the agenda ‘Future Energy Mix in Overcoming the Power Crisis’. It was a star-studded event with speeches and presentations from Manzoor Soomro- Chairman Pakistan Science
The 5th International Power Generation Conference & Exhibition 2012 was held at Marriott, Karachi on the 2nd of February with the agenda ‘Future Energy Mix in Overcoming the Power Crisis’. The conference was attended by a plethora of scientists and dignitaries from all walks of life. It was a star-studded event with speeches and
After the success of Transform 2011 Conference: What’s Next in Marketing, Media & Advertising?, Event Architects (Pvt.) Limited is organzing Transform 2012 Conference: What’s Next in Brand Management & Generational Marketing? Transform 2012 Conference focuses on delivering the latest cutting-edge innovations, offer winning insights to the customer psyche, and change the way marketing is looked at
Transform 2011 marketing conference organized by Event Architects was held on Saturday the 15th of October 2011. The event comprised of some of the best marketers including Haseeb Ihtisham Nokia, Amin Rammal Brand Crew, Amer Sarfaraz Bramerz, Shoaib Qureshy Bulls Eye, Mansoor Nawaz Dynamic Marketing Concepts, Afzal Shahabuddin Resource Edge, and Zainab Ansari Xenith Public
Transform 2011 marketing conference organized by Event Architects was held on Saturday the 15th of October 2011. The event comprised of some of the best marketers including Haseeb Ihtisham Nokia, Amin Rammal Brand Crew, Amer Sarfaraz Bramerz, Shoaib Qureshy Bulls Eye, Mansoor Nawaz Dynamic Marketing Concepts, Afzal Shahabuddin Resource Edge, and Zainab Ansari Xenith Public
A couple of months after this article was published on brandasy recommending a strategic alliance between Ufone and Nokia, the proposed idea has been transformed into an exciting reality. The article had suggested that Ufone instead of offering just low-end mobiles by a relatively unknown brand like Huawei should instead join hands with a premium
Zainab Khan, the magna cum laude graduate of Harvard University, is an emerging brand in the rapidly expanding field of studying-abroad guidance. Although the field is nothing new, it had been confined to a small niche for a long time with few specialists manning the boundaries. But with more foreign universities especially from UK and
One of the worst things you could do as a brand is not deliver on your brand promise. Ufone has tried to position itself as the harbinger of impeccable customer service in Pakistan. It has come up with its own version of the ten commandments, the first one of which is ‘Service First’. Even the
Mahmood Nanji is one of the marketing gurus of Pakistan’s branded world, having served at the forefront of many company’s marketing department, including the coveted position of CMO (Chief Marketing Officer) at Tapal. He was the force behind the TVOne program Brand Power, a one-of-a-kind program on the Pakistani electronic medium. Although it generated a
Every year, the metropolitans of Pakistan especially Karachi have to bear the fury of a monsoon season. In the developed world, this event would be just another wet day but in this part of the world, the wet day mutates into a ferocious beast courtesy the pathetic performance of the civic agencies. Falling billboards and
