12.00 am. Lights go out. There’s no generator. UPS has yet to been invented in this part of the world. Pitch Black. There’s cold. –
Consumer Behavior
Marcon 2016 -Traditions and Innovations
Pakistan marketing industry’s flagship event MARCON’16 hosted by Marketing Association of Pakistan will take place on 26th and 27th of April, 2016 at Marriott Hotel,
The New Circus in Town – PAS Awards 2018
I knew something was wrong the moment I entered the Expo for the PAS Awards 2018 and got inundated with samosas for appetizers. I mean
The New Circus in Town – PAS Awards 2018
I knew something was wrong the moment I entered the Expo for the PAS Awards 2018 and got inundated with samosas for appetizers. I mean
Jazz DigiMark 16: The Titanic of Digital Conferences
I walked through the entrance gates and instantly knew something was wrong. And the first thought that came to me was it was me who
Dig-IT 16 – What Happened At The PAS Marketing Conference
Pakistan may have an agriculture based economy but is more of a barren land when it comes to organizing marketing conferences and seminars. So it
Marcon 2016 Pakistan – The Insider’s Look
Marcon 2016’ Pakistan: Traditions and Innovations, the coveted marketing event of the year took place after a long hiatus at Marriott on 26th and 27th
Dig-IT – Marketing Innovation – What the Flux
Pakistan Advertisers Society are once again organizing the Dig-it digital marketing conference that they did way back in 2012. It’s really interesting that there has
Marcon 2016 -Traditions and Innovations
Pakistan marketing industry’s flagship event MARCON’16 hosted by Marketing Association of Pakistan will take place on 26th and 27th of April, 2016 at Marriott Hotel,
Marketing in the Digital Age – A Course by LUMS
Marketing in the Digital Age is a four-day course being conducted by the Rausing Executive Development Centre at the Lahore University of Management Sciences [LUMS]
Power of Social Media by Ashraf Chaudhry
The Power of Social Media seminar by Ashraf Chaudhry was held at Carlton Hotel Karachi on 13th June in collaboration with the Management Association of
Five reasons why Ashraf Chaudhry’s Power of Social Media Seminar was effective
Ashraf Chaudhry’s Power of Social Media seminar held at Carlton Hotel Karachi in collaboration with Marketing Association of Pakistan (MAP) was an effective one. Here
Five reasons why Ashraf Chaudhry’s Power of Social Media Seminar was not effective
Ashraf Chaudhry’s Power of Social Media seminar held at Carlton Hotel Karachi in collaboration with Management Association of Pakistan (MAP) was quite an entertaining one.
The New Circus in Town – PAS Awards 2018
I knew something was wrong the moment I entered the Expo for the PAS Awards 2018 and got inundated with samosas for appetizers. I mean really? That’s the best PAS can do with a Rs.10,000 ticket? What happened to all those exotic cheese balls, and fish and shrimp that were flowing like wine last year? Nurpur really stepped to be
Read moreManaging A Brand Launch -Kashif Effendi
Managing a brand launch is one of the most popular courses in the branding realm, conducted by Kashif Effendi. The next edition of this course will be held in London.
Read moreSparkistan – Confessions Of A Brand Manager
12.00 am. Lights go out. There’s no generator. UPS has yet to been invented in this part of the world. Pitch Black. There’s cold. – 5 ⁰ C. And then there’s the dread of what’s coming next. All alone in the room, chilled to the bone, I had just returned from the other room listening to haunting stories about the
Read moreThe Branded Cake Wars
My love affair with cakes has not always been consistent. There have been times when I got infatuated with them [in my tweens I used to have my birthday every freakin’ month just to have a crack at a cake] and times when I didn’t give a damn about them. Present time belong to the first category. And it has
Read moreJazz DigiMark 16: The Titanic of Digital Conferences
I walked through the entrance gates and instantly knew something was wrong. And the first thought that came to me was it was me who was in the wrong. Won’t be the first time. I’ve had landed at the wrong hotel for a conference before too. I decided to check the ballroom just to make sure. The venue was correct
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